Allen Solly is an initiative of Madura Fashion & Lifestyle. Actually, it is a division of Aditya Birla Fashion and Lifestyle. Definitely, it is India’s largest and fastest-growing branded apparel company and a premium lifestyle player in the retail sector.
The company’s brand portfolio includes product lines that range from affordable and mass-market to luxurious, high-end style. Additionally, it caters to every age group, from children and youth to men and women.
Allen Solly is a brand inspiring the birth of an entirely new consumer class. Launched in India in 1993, its edgy positioning, smart communication and great fashion created the ‘smart casuals’ category in India. A quintessential British Brand, Allen Solly was launched in India by Madura Fashion & Lifestyle A Division of Aditya Birla Fashion & Retail Limited. Allen Solly is among the topmost brands in India and it scored the highest amidst all brands in its segment by the Economic Times Brand Equity survey.
Allen Solly is a pioneer for western wear for women in India and redefines work wear in India with its ‘Friday Dressing’ fashion concept. It is the fastest growing brand in the industry and is the only brand with extensive men, women and kids presence across the country.
